Top 5 Methods For Increasing App Engagement & User Retention

Overview

When technology reformed itself and in turn the different aspects of human life, commerce was revolutionized. A new and rapidly growing sector of the economy emerged, allowing brands to reach every corner of the world and reach new heights in success. Websites and Web Applications transformed the channels of engagement and interaction, creating a much more accessible and manageable system. On the other side, for the customers, it became a time and cost-effective option.

Online stores are in no way behind physical stores in any aspect and if one is to analyze, today’s generation shows clear preference and ease with websites than a market. Within a few clicks, the most basic and advanced products are before the customer. The movement further gained momentum with the development of mobile applications, with the same efficiency and functionality available from the small screens. Responsive designing became an integral part of development, with smartphones given priority over desk computers. Today, the biggest market undoubtedly belongs to mobile applications.

What are Good and Bad Applications?

Ultimately, the goal of any developer of a firm is to satisfy the customer with the best user experience and build credibility in the market. To review the performance of the application, there is a lot more to just analyzing the downloads on the play store.CWS Technology ensures that only the best services are provided for your business and ensure that your time and money are well invested. cost efficiency and time management are adjectives that go well with the best mobile app development company in Dubai.

Whole numbers do influence the charts of play stores, the functionality of an application wins in the longer race. Apart from downloads and target audience groups, a strategist also needs to take into consideration, bounce rate, exit rate, engagement, interaction, visits, and retention rate. Perhaps there are a million downloads to boast about but only a group of a handful of thousands returning to your application.

In terms of technology, all these tedious terms can be evaluated and assessed through simple tech tools, providing a lot more than mentioned. These analytic platforms do the work of management for the brand, along with AI prioritization and organization of the data.

While the tech comes in handy after launching, there is a lot more to consider during the development to solve the big question of engagement and retention.

Let’s take a look at some small steps that go a long way in analytics

1. Let it be a simple first step

A user might download your application after recommendations or captivate by the descriptions, but a visitor only turns into a customer after the r first purchase. No user likes an application with too many steps for the simplest function or applications that ask too much during signing up. Data security is an alarming concern among internet users and people are heavily monitoring their publicity and private details on the web. Hence every user prefers an application requiring only the necessary details and a secure framework for signing in. two-factor authentication, and screen passwords are some small steps that build a bond of loyalty and trust with the customer.

2. Personalization

Stats and customers speak alike in the arena of personalization. Applications that allow administrative and creative controls, through theme management, usernames, and an expression chatbox are much more well-worded than others. It is the human tendency to find the art in little things and stay where efforts have been put. Applications that promote a healthy environment and engage frequently with the customers are much more remembered and returned to. This is also an effective way to turn around dropped customers and engage new audience groups.

Interactions are done in multiple ways, it could simply be a push notification for an upcoming product, a greeting message at the beginning, or simply a humorous email reminding customers to shop. However, one must not forget the limit during motivation and create a balanced message system rather than troubling the customer.

3. In-app Messages

Push notifications and In-app messages cannot be put under the same categories, for in-app messages are more specific and personal content oriented. Such messages not only promote user expression and in turn engagement but also helps best-selling products catch the radar of buyers. The more aligned an application gets to the user's demands and needs, the more comfortable and exploring the customer tends to become. In-app messages can include cart warnings, product reminders, similar products, or version upgrades, targeting specific audiences.

4. Everyone likes a Reward

Rewards after shopping are the user’s best friend and applications that are generous with them are always their favored platform. Each company tries to lure users with additional benefits and incentives, but the key lies in being subtle and smart. In-app incentives tend to keep the customer bound for the longest time but diverse offers and rewards make customers happier and feel significant to the brand.

5. User Expression

Today, the customer is all about two-way communication. The traditional methods of interaction with static websites, buying the product, and putting fifty-word feedback have become tiresome and useless. Customers want to feel appreciated and heard by the brand as if they are part of a family. Active feedback encouragement, roadmaps incentives, responsiveness, and encouragement of reviews are beneficial in numerous ways.

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